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The Armstrong Story and Thought on Trust

Thu, October 25, 2012 8:13 PM | Deleted user

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Lance Armstrong has recently been stripped of his seven Tour de France titles due to doping charges brought on by the United States Anti-Doping Agency. Armstrong has also lost his sponsors and chairmanship of Livestrong, his cancer awareness charity. Dr. Bob Hurley weighs in on columnist Daryl Travis' opinion in the New York Times.


Travis believes that customers are adept at assessing trustworthiness. Hurley disagrees and argues that the science concerning the decision to trust suggests that we are anything but adept. The real story about Armstrong is how incredibly gullible we are. For years, Armstrong was a prominent spokesperson, even for a Pharma company (Bristol), while he was leading a double life - doping and lying about it. Consumers, employees, investors - all stakeholders - need to advance in withholding trust from untrustworthy people and companies. Lance Armstrong is not the only one. Trustors who were not adept at the trust decision invested with Bernie Madoff, MF Global, Galleon - it goes on and on. One of the key solutions to the crisis of trust is to get much better at discerning trustworthiness! Until we do, we create a large and profitable market for the untrustworthy.

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